E&S Extra

Editorial Director Joe Carbonara provides insights and commentary on the state of the foodservice equipment and supplies marketplace.

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The foodservice industry tends to be rather transient. Rarely a day goes by that we don’t receive word of someone changing companies for numerous reasons.

When it comes to socializing, people love to discuss the latest restaurant they have tried. Just last week I was scrolling through one of my social media accounts and saw that a friend had posted the picture of a beer she was having with dinner that night. Being a hops and barley enthusiast myself, I stopped to take a quick look at what my friend was drinking, but it was where the consumption was taking place that really caught my attention. She was at a local supermarket — one with a pretty well established presence in the Chicago area.

 

One of the most fundamental elements of the customer experience in our industry is often the most overlooked when it comes to investing in our restaurants: the tabletop budget. Let me set the stage with one example. At Kendall College, our School of Culinary Arts runs an open-to-the-public fine-dining restaurant to provide our students with real-life experience.

Beyond the varied menu and service styles, food halls often feature a retail component, which allows customers to take a portion of their experience home to enjoy later.

For good reason, Chipotle has long been one of the standard bearers for fast-casual restaurants.

Foodservice really isn’t foodservice. In the recent past, as the name implies, foodservice operations simply provided food as a service to their customers, whether that took the form of a restaurant, a cafeteria, patient feeding, etc. Today, however, executing that menu represents but one small ingredient in a foodservice operation’s recipe for success.

Chain restaurants will continue to push for better user interfaces that help maximize use of labor and ensure consistent production of menu items.

In the foodservice equipment and supplies industry, evolution continues to take different forms. And at no time was that more evident than during the month of June.

Unfortunately, while the quantity of information seems to be at an all-time high, the same can’t be said for the quality of information.

Real growth continues to be hard to come by for the foodservice industry. In fact, overall customer traffic was flat through the first quarter of 2016, according to The NPD Group, a market research firm covering the foodservice industry. Revenues and customer traffic may be inching along, but one area growing at breakneck speed is labor costs.

The foodservice industry seems stuck in a rut. 

Ask healthcare foodservice professionals about some of the challenges that keep them up at night and they will try to tell you their businesses are much like other industry segments. And, in a sense, they are right.

As I write this, my beloved Chicago Cubs are enjoying an unprecedented renaissance under groovy manager Joe Maddon. As a lifelong Cubs fan, decades of shattered hopes remind me to enjoy the moment and not worry about what comes next. But what amazes me about this team is not so much that they are winning but how they are winning. And it strikes me that their success this summer contains a few lessons applicable to the foodservice industry.

It’s hard to write a story about Ace Mart, FE&S’ 2016 Dealer of the Year without referencing its founder Norman “Gus” Gustafson. And that’s with good reason.

It’s August and that means most companies are about to begin formulating their plans for the coming fiscal year, if they have not done so already. Corporate planning exercises can quickly become introverted experiences, meaning it is easy to focus only on the company when trying to move forward.

Of course, in order to specify the correct piece of equipment or supply item, foodservice operators and their supply chain partners need to understand which questions they should ask.

It is tempting to make the recipe for success more complicated than it needs to be. When that happens, businesses from all segments of the foodservice industry can lose focus on what truly drives success: creating great customer experiences.

From now until Memorial Day, hardly a week will go by without a foodservice-related association hosting a conference for its members. Undoubtedly, these events will include some conversation about recruiting and retaining younger employees and, in the case of events hosted by members of the foodservice equipment and supplies community, there will be plenty of banter about what ails the supply chain.

Celebrity chefs and celebrity chef wannabes have carved out a place for themselves in today’s pop culture scene. Yet one group of culinarians consistently overlooked are those individuals serving in the healthcare foodservice community, which has become one of the most sophisticated operator segments there is.

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